AFE has a new logo. It is a simple, direct, modern way of representing our organization, and it is in keeping with the style that has been increasingly used by ADB itself for the last decade or so. Our former logo was inspired by the traditional ADB logo, introduced in the late 60s, which has now been largely phased out.
Developing and deciding on the new logo was quite a challenge. The Editorial Board asked numerous people to come up with designs, including the design staff in ADB’s Department of External Relations and the membership at large. The result was a wide selection, and we all know what happens when there are too many choices. This led to a lot of trying to figure out which might be best and for what reasons, with numerous pros and cons being put forward, before the Editorial Board agreed on the one we feel best suits AFE as we approach our second 25 years of service to former staff of ADB.
The logo selected uses ADB’s “blue block” and adds another block for the “AFE” part of our name, thus retaining the visual link with ADB’s “visual identity,” much as we retain our link with our former employer.